Find out what your business is silently costing you
10 honest questions. A personalized score. Real numbers showing what operational gaps are costing your business every single month.
Just me / 1–5
Founder-led
6–20 people
Growing team
21–50 people
Scaling SME
50+ people
Mid-size
Question 1 of 9
When you get a new client, what actually happens?
Be honest. Most businesses are more chaotic here than they admit — and it's costing them first impressions every single time.
We figure it out on the spot — WhatsApp, calls, whatever works
No consistent process exists
There's a rough checklist but someone still has to manually push it
We have a documented process — but it relies on someone remembering to run it
Contracts, welcome emails, and next steps go out automatically when a client signs
No human needed to kick it off
Question 2 of 9
How many hours a week go into work that just keeps repeating?
Sending the same follow-up messages. Manually updating records. Copying data between apps. This is where most businesses bleed money invisibly.
10hrs / week
0 hrs10203040+
Question 3 of 9
If you disappeared for 3 days, what happens?
This is the real test of whether you own a business — or the business owns you.
Everything stops. I am the system.
Orders, decisions, communication — all waits for me
The team manages, but quality drops noticeably
Things get missed or done wrong
Slows down but nothing critical breaks
Business runs fine without me for several days
Documented processes and clear ownership
Question 4 of 9
Where does work actually live in your business?
If the answer is "in people's heads and WhatsApp chats," you are one resignation away from serious damage.
WhatsApp, DMs, and phone calls
No central record
Google Sheets or Excel — maintained manually
Often outdated
A project management tool (Notion, Trello, Asana, etc.)
Better, but still a lot of manual updating
A connected system — CRM, PM tool, and automations working together
Data flows without human input
Question 5 of 9
How do you follow up with leads who don't buy immediately?
30 to 50% of potential revenue disappears here in most businesses — not because the leads were bad, but because no one followed up consistently.
Honestly? We don't — or only when I remember
We have reminders but someone still has to send messages manually
Some follow-up sequences are automated, not all
Fully automated — every lead gets touched on a set schedule without us lifting a finger
Question 6 of 9
What's your approximate monthly revenue?
This is what turns your score into actual naira figures — so you can see the real cost of where you are today.
Under ₦500K
per month
₦500K – ₦2M
per month
₦2M – ₦10M
per month
₦10M+
per month
Question 7 of 9
Are your processes written down anywhere?
SOPs — standard operating procedures — are the difference between a business that scales and one that depends entirely on the founder to hold it together.
No — everything lives in people's heads
A few scattered notes exist — mostly outdated
Key processes are documented and followed most of the time
Most operations are fully documented, clear, and kept current
Question 8 of 9
How fast do you typically respond to a new enquiry?
Responding within 5 minutes increases conversion by up to 9x. Every hour of delay, you lose ground to whoever responds first.
Hours — sometimes a day or more
Usually same day — depends on who's free
Within an hour most of the time
Within minutes — an automated message responds first, then a human follows up
Final question
What's the one thing that frustrates you most about how your business runs?
Be specific. The more honest you are here, the more useful your report becomes.